Location: Hakodate, Hokkaido
Hadate uses the highest grade, premium Murasaki Uni from Hakodate, Hokkaido. They are very limited, rarely seen on the market and utilize freshly caught Murasaki Uni that is a very light shade of yellow. It is also called Shiro Uni in the markets and is famous for being much bigger in size and creamier.
The Hadate brand is well known throughout the world and often dominates No. #1~#10 on most auction days; they are famed for bringing in the highest quality Uni at the Uni market. Their half box shares the same level of quality but isn't as uniformly packed as their 350g boxes. Nonetheless, they are full of flavor and will not disappoint.
A half box Uni is more than enough to feed 2 diners, or 1 really big Uni lover!
Even though Ezobafun sea urchin has gained a lot of popularity, "Hadate" is still made with just a single Kitamurasaki. There are quite a few sushi places that assert that sea urchin contains no additional flavors and is, in fact, pure umami.
At the very first auction of the year, which took place at the beginning of the year, the price of the sushi restaurant reached as high as 3,000 USD. This was among the overwhelming evaluation of the business.