Hokkaido · #1 Yokozuna Uni · Seto
Jubako Box Uni
Brought directly from Hokkaido — only by Hokkaido Uni Shop.
What is Jubako Box Uni?
This is premium uni from the Seto brand, presented in a traditional jubako box (重箱) — the lacquered box reserved for special occasions like New Year. Seto is often called the "Yokozuna" (grand champion) of the market. Around 10,000 trays of uni are graded at auction each day, ranked by number with #1 the best, and Seto consistently earns the #1 tag. Only the finest trays earn that distinction.
The color is a vibrant orange, and depending on the day it may be Bafun (concentrated, intense) or Murasaki (lighter, creamier). At 400g and up, presented in the jubako box, it's built as a centerpiece — for a celebration, a gift, or the table at New Year. Available year-round.
Specifications
| Brand |
Seto |
| Origin |
Hokkaido, Japan |
| Type |
Bafun / Murasaki uni |
| Grade |
#1 (Yokozuna) |
| Color |
Vibrant orange |
| Size |
400g+ |
| Presentation |
Traditional jubako box (重箱) included |
| Season |
Year-round |
| State |
Fresh / refrigerated |
How to enjoy
Eat it fresh and plain to taste the sweetness — straight from the box, over warm rice as a uni donburi, or on sushi, sashimi, and gunkan. At this grade the flavor (甘味 / amami and umami) needs nothing more than a little fresh wasabi or a few grains of salt. Keep it cold until the moment you serve it, and bring the jubako box to the table as the centerpiece.
Pairing notes — warm rice, fresh wasabi, sea salt, nori, and a dry or sparkling sake.
About handling: Fresh uni — use within 3 days of arrival. Do not freeze; freezing breaks the texture and the uni cannot recover. Refrigerate immediately on receipt. As the #1-tagged brand, availability is naturally limited. Ships fresh from Hokkaido by UPS Overnight; pre-order, processing about 7–10 days. Any transit damage should be reported to the carrier directly.
