Our First Uni Event in NYC
We're doing something we've never done before.
On Saturday, October 4, we're opening a counter for one morning in Brooklyn. Three handrolls, one set, $38. Walk-in only.
It's our first public uni event in New York.
Where and When
Cafe O'TE
50 Norman Ave, Brooklyn, NY 11222
Saturday, October 4, 2026
11:00 AM, until we run out.
What we're rolling
Three handrolls. All wrapped in Ariake nori, the seaweed the top sushi counters in Tokyo use.
Hokkaido uni. Our signature, flown in from Japan the week of the event.
Kagoshima unagi with ankimo on top. Freshwater eel and monkfish liver, in one roll.
MiMAKi umeboshi from Wakayama. Three kinds of Kishu plum in one roll — shiso, kombu-dashi, and honey.
Comes with one ochoko. Sake, or tomato water if you'd rather not drink.
Who's rolling them
Chef Joji Miwa is coming over from NOURY in SoHo for the day to roll these with us.
He's cooked in Osaka, Bangkok, New York, and Fukuoka. Now he runs the counter at NOURY, which opened this year. This handroll is one of his — you can find the unagi and ankimo on the counter at NOURY too.
Where it's happening
Cafe O'TE is in Greenpoint, Brooklyn. Small counter, quiet room. The kind of place that fits what we're trying to do — real Hokkaido uni, in a real handroll, from a real counter.
Nearest subway is Nassau Ave on the G, about a 5-minute walk.
Why we're doing this
For four years we've been shipping Hokkaido uni to homes and restaurants across the country. That's what Hokkaido Uni Shop does — bring uni straight from Hokkaido to your door, no middlemen in between.
But there's something about handing the uni to the person eating it, on the same morning it's rolled. That's what this event is. One morning, one counter, the uni we know, in a handroll.
How to come
Walk-in only. No reservations.
First come, first served. When the uni's out, we're done.
Set number of sets prepared for the day.
$38 the set. Pay at the counter.
Follow us on Instagram @hokkaidounishop for updates the morning of.
Chef Joji is at @nourynewyork, Cafe O'TE is at @cafe.ote.
If you've been waiting to taste real Hokkaido uni, this is the day.
See you in Brooklyn.
— The team at Hokkaido Uni Shop