What is Hadate Uni
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Hadate Uni – Hokkaido’s Most Celebrated Murasaki Uni

Location: Hakodate, Hokkaido
Grade: S
Uni Type: Kitamurasaki (Murasaki Uni)
Season: All years except September, October, Novermber
Hadate is one of the most iconic and respected Uni brands in Japan, known for offering the highest-grade Murasaki Uni from the cold waters of Hakodate, Hokkaido. Revered for its rarity, size, and pure flavor, Hadate Uni is a delicacy that consistently dominates the top auction rankings at Toyosu Market—often claiming spots #1 through #10.

The signature Hadate Uni is harvested fresh and recognized by its pale yellow hue, often referred to as Shiro Uni at the market. Its large lobes and intensely creamy texture offer a refined umami that chefs and connoisseurs describe as the purest expression of sea urchin.


Despite the growing popularity of Ezobafun Uni, Hadate remains faithful to a single variety—Kitamurasaki. This dedication to tradition is why top sushi chefs continue to source Hadate when only the best will do.
Even Hadate’s half box selections maintain the same top-tier quality, though slightly less uniform in appearance than the 350g full trays. Perfect for an elegant meal for two or a solo indulgence, each bite delivers unmatched sweetness and depth.

At the first auction of the year, Hadate Uni once fetched over $3,000—a testament to its unparalleled reputation.
Now available in limited quantities through Hokkaido Uni Shop.
Treat yourself to the exceptional.
Shop Hadate Uni
For inquiries: hokkaidounishop@gmail.com
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