Featured in Shukan NY Seikatsu: Hokkaido Uni Shop

Hokkaido Uni Shop Featured in Shukan NY Seikatsu

This December marked my return to the U.S. after five months away, and it has been an incredibly busy time at Hokkaido Uni Shop, especially during the holiday season. With our New York office now fully operational, we’ve experienced our busiest period yet.

During my visit, I had the honor of attending Hokkaido Yukari No Kai, a gathering of individuals connected to Hokkaido. Among the attendees was Mr. Miura, the chief editor of Shukan NY Seikatsu, one of New York’s oldest and most respected Japanese-language newspapers. To my great surprise and gratitude, Mr. Miura featured Hokkaido Uni Shop in their special edition.

Original Coverage in Japanese

Read the full article here: Shukan NY Seikatsu

Highlights from the Feature Article

Let met summrize the article briefly with an overview of Hokkaido Uni Shop, a company I launched in July 2024. In the article, I was explaining as grown up in Wakkanai, Hokkaido, I have shared my passion to bring the Hokkaido sea urchin (uni) to customers worldwide. Below are some key points from the article:

1. Direct-to-Consumer Focus
   Hokkaido Uni Shop specializes in delivering premium Hokkaido uni directly to households in the U.S., Canada, Europe, and parts of Asia.

2. Customer Base
   With a 40% repeat customer rate, 90% of our sales are to individual households. Our core customer base includes affluent Asian-American customers in California, New York, and Washington.

3. Expanding Product Range
   Beyond uni, we offer other Hokkaido delicacies, such as:

   • Kazunoko (herring roe)
   • Mikan (mandarin oranges)
   • Fuyu persimmons
   • Shizuoka eel
     
     

4. Future Plans
   The article highlighted our vision for the next decade:

   • Expanding the Hokkaido Uni Shop brand globally
   • Maintaining direct shipments from Hokkaido to benefit local producers
   • Delivering authentic Japanese flavors to an ever-growing audience

A Proud Moment for Hokkaido Uni Shop

Being featured in Shukan NY Seikatsu is a tremendous milestone for Hokkaido Uni Shop. It acknowledges the progress we’ve made and reinforces our mission of connecting global customers with the rich and authentic flavors of Hokkaido.

I am deeply grateful to Mr. Miura and the entire Shukan NY Seikatsu team for this opportunity. Recognition like this fuels my passion to continue building connections and expanding the reach of Hokkaido’s finest products.

Looking Ahead

As we step into 2025, I am excited to further develop Hokkaido Uni Shop’s presence, introduce more customers to the unique taste of Hokkaido, and create new opportunities for local producers. From our premium uni to seasonal Japanese fruits, every product reflects the tradition and quality that Hokkaido is known for.

To all our customers and supporters—thank you for being part of this journey. If you haven’t tried our offerings yet, we invite you to explore the best of Hokkaido, delivered directly to your doorstep.

Here’s to a flavorful and successful year ahead!